Cluetrainwreck - Comcast have been monitoring twitter for averse comments about them, and responding with messages along the lines of "I hope we can change your perception".

The creepy stalkerish twitter-scanning side of this aside, this so reminds me of New Labour. Whenever some New Labour apparatchnik appears on TV to discuss an unpopular policy, the line always seems to be "we accept that we have to work harder to get our message across". The idea that we all understand the message perfectly well, but don't like it, doesn't seem to occur.