November 08, 2007
Radiohead's In Rainbows Experiment

Interesting that people seemed to assume that 2.90 per album was some kind of failure for Radiohead's In Rainbows. Thing is, it's not how much people are paying that is the issue, but how much the band gets. 2.90 is considerably more that they'd get per sale via traditional methods, and it seems that it's a lot more than they'd get via iTunes, too - so it looks like a success to me.

Whether this will work for anyone other than the best band in the world remains to be seen, of course. ;-)

Posted to Music by Simon Brunning at November 08, 2007 02:01 PM
Comments

People are drawing so many bad conclusions from this. See here:

http://www.theregister.co.uk/2007/11/06/radiohead_comcast_stats/

If anyone is going to buy the CD or box set, they'll have paid nothing. A lot of people who bought the album for $1, say, may not have bought the album at a higher price. A lot of people who downloaded it for free would normally have got a torrent for free anyway. A lot of the people who paid a token amount might normally have torrented it.

We can make few, if any, conclusions about the broader viability of direct sales of digital music from this exercise.

Posted by: Matt Savage on November 9, 2007 05:55 PM
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