Two and a half years ago, I suggested that my company publish an industry news feed, and build a feed reader into the web applications that we build for our clients. Most of our clients are in a very vertical market, so this could have flown, I thought - we could have delivered useful news, and slipped product release information in there too.

Did my company pick up this idea and run with it? Did they buggery.

Well, it appears that it wasn't such a stupid idea after all. Even Bill Gates thinks that blogs are useful business communication tool now.

This is distinct from the plogging idea I mentioned recently, BTW. Plogging is the use of a blog as an internal communication tool - Gates was talking about using them as external communication tools, too.

Via Coté.