In Top of the Heap, David Gallagher talks about his quest to become the top David Gallagher in Google (which he is), then the top David (which he isn't).

I'm the top Simon Brunning. But then I'm the only Simon Brunning, so that isn't saying much. I don't show up under Simon at all, so far as I can see. But there are over four million hits - I'm probably in there somewhere.